Wing Fuel Systems
Inc.
Wing Fuel Systems has been a specialist in CNG (Compressed Natural Gas) systems for business operations since 1992. The company, which is known for technical brilliance and operates its own green fleet, combines technological innovation and practical knowledge.
The primary challenge was to create a logo and identity that represented Wing Fuel Systems' dedication to dependable, eco-friendly solutions as well as their hands-on experience in the field.
Objective: To create a brand identity that stands out in the transportation and logistics industry, highlighting Wing Fuel Systems’ unique position as a provider and operator of green fleet technology.
Process: With extensive knowledge in branding, We began by researching the CNG industry and the history of Wing Fuel Systems. We sketched multiple designs that reflected both the company’s innovative technology and its environmental responsibility, finally arriving at a design that felt true to the brand’s core values.
Solution: The selected design has a sleek wing feature that presents speed, efficiency, and flight, referring to the concept of 'rising above' in technology and environmental friendliness. Blue represents trust and trustworthiness, while silver implies elegance and high-tech. The typeface is contemporary and aggressive, with a dynamic flow that reflects the lively nature of the organization.
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Project - Wing Fuel Systems Brand Identity
Category - Automotive/Retrofitting
Services - Trucking, Engineering, Servicing, Installation
Services - Trucking, Engineering, Servicing, Installation
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